Why Soft Power?
I used to write a lot in Indonesian.
Stories, essays, metaphors. I loved playing with words and weaving meaning between the lines.
But when I started writing in English, I held back.
It felt like I had to be more polished, more certain, more perfect.
So most of what I wrote stayed as notes and quiet drafts no one ever saw.
This book is part of reclaiming that voice.
Not the perfect one, the honest one.
I grew up in conflict-affected Aceh. I’ve lived through silence, survival, and the tsunami that reshaped everything.
Now, working across digital and customer experience in Australia, I’ve navigated new systems, new languages, and the invisible expectations placed on women of colour in leadership.
Somewhere along the way, I realised:
there isn’t just one way to lead.
The Soft Power Manual is part memoir, part reflection.
It explores a different way of leading, grounded in clarity, care, and self-respect, in a world that often rewards the opposite.
If you’ve ever felt like you had to become someone else to be taken seriously,
this book is an invitation to do it differently.